Privacy policy

Last updated: April 15, 2026

Declaration on the collection of personal data

This Personal Data Collection Statement ("PICS") is intended to inform you, in accordance with the Personal Data Protection (Privacy) Regulations: for what purpose your personal data collected by us will be used once it has been collected in connection with your use of this website ("Website") or your purchase of products sold through this Website ("Products"); to whom your personal data may be disclosed; and to whom you may send requests to view or correct your data.

We may revise this PICS by amending this page. You should check this page from time to time to take notice of any changes we make.

1. User data

1.1 ("Mae & Sophie", "we", "us", "our") means the data user.

2. Data subjects

This PICS applies to personal data of ("you" or "your"):
(a) Visitors: individuals who visit our website;
(b) Users: individuals who purchase, request or receive products
(c) Contacts: Individuals who contact us via our website, email or other means.

3. What we collect

3.1 We may collect, store, process, transfer and use the following types of personal data:

(a) from visitors: IP address or other unique device identifiers;*

(b) from Users:

Username;
Account password;
iii. full name; *
e-mail address; *
Billing address; *
Delivery address;*
vii. Payment information; *
viii. Telephone number;

Full name; *
e-mail address; *
iii. any other personal data you provide to us.
* denotes mandatory personal data

3.2 If you do not provide us with mandatory personal data, we may not be able to provide you with access to our website, deliver our products to you or respond to your communications with us.

4. Purpose and use

4.1 We may collect, store, process, transfer and use your personal data for the following purposes:

(a) to provide you with our products
(b) to monitor and analyse the use of our Website and to compile aggregate statistics about such use
(c) to personalise your experience on our website
(d) to improve our website and our products
(e) for research and development
(f) for customer service
(g) for non-marketing communications relating to your orders
(h) for technical purposes and for project management requirements
(i) to maintain the security and integrity of personal data
(j) for the prevention of fraud
(k) for legal proceedings or as required by regulatory authorities
(l) for direct marketing, but only where we obtain your consent
(m) for other purposes directly related to the above

4.2 The personal data we collect may not be used for any other purpose unless you have given explicit consent, the purpose is directly related to the original, or as permitted by applicable laws.

5. Transferees

5.1 We may disclose your personal data to the following persons:

(a) our employees and officers
(b) our subsidiaries and their employees and officers
(c) Shopify Inc. and its subsidiaries — IT service provider managing the Website
(d) Paypal Holdings Inc. and other payment processors
(e) suppliers of our products to facilitate despatch
(f) other service providers such as administrative, IT, data analytics, cloud, and credit reference agencies
(g) our insurers and bankers
(h) our professional legal, financial and accounting advisors
(i) other companies as required by applicable law or for fraud protection
(j) other companies in the context of merger, sale or acquisition of all or part of our business

5.2 If you make payments via payment processors, you enter into a contract directly with the payment processor and are subject to its terms and privacy policy.

5.3 We will ensure the confidentiality of your personal data by including contractual clauses in agreements with third parties.

5.4 We may disclose your personal data to other persons if we inform you in advance and obtain your consent.

6. Cookies

6.1 Our Cookie Policy forms part of this Privacy Policy. A cookie is a small data file sent to your computer when you visit our website.

6.2 We use cookies to store technical data, remember your choices, analyse navigation, and track behaviour and preferences.

6.3 We use session cookies and persistent cookies. You may refuse or withdraw consent to cookies at any time via your browser settings.

7. Retention

7.1 We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Personal data will be destroyed at the end of the retention period.

8. Access and correction

8.1 You have the right to request a copy of your personal data and to request corrections. We reserve the right to charge a reasonable fee for processing such requests.

9. Direct marketing

9.1 We may use your personal data to market our products directly to you. You can ask us to stop at any time by emailing support@maeandsophie.com or replying with "unsubscribe" to any direct marketing communication.